Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos




Over the years, content marketing has made great strides. Those that were previously considered more 8-bit tactics such as print and articles, have evolved into more engaging tactics such as interactive and video, which truly bring the audience into the "game".
And even if the days of the 8-bit side scroller content in 2D can be eliminated, this does not mean we should give up everything we've learned about the content.
To help you discover some of the true and proven content marketing tactics that have stood the test of time, we have attracted the attention of some of the best Content Marketing World speakers who have shared expert advice in our new eBook: The Ultimate Guide to Conquering Content Marketing.
But first, here are some fun 8-bit videos with your favorite content marketing experts and a preview of the kind of winning tips you can find in our new guide.
Content marketing strategy experts

With: Robert Rose, Nichole Kelly, Tim Washer, Ellie Mirman, Peter Krmpotic and Tamsen Webster
Content marketing planning

With: Amanda Todorovich, Courtney Cox, Eli Schwartz, Jay Acunzo, Carla Johnson, Heather Pemberton Levy, Zari Venhaus and Andy Crestodina
Creation of Content Marketing

With: Ann Handley, Melanie Deziel, Mitch Joel, Michelle Park Lazette, Pam Didner and Dave Charest
Amplification and distribution of Content Marketing

With: Ian Cleary, Lee Odden, Vishal Khanna, Juntae DeLane, Doug Kessler, Joe Pulizzi, Justin Levy and Heidi Cohen
Content marketing measurement

With: Christopher Penn, Mathew Sweezey, Michael Brenner, Michael Pratt, Ron Tite and Matt Heinz
34 Marketing tactics of classic content from the best CMWorld speakers
Robert RoseChief Troublemaker, The Content Advisory @ Robert_Rose
Suggestion for classic content: as part of the creation process, we must ask ourselves how each content we create gives value to our audience before us and secondly. It is an approach that will never fail. @Robert_Rose #CMWorldClick To TweetNichole KellyChief Conscience Officer, The Conscious Marketing Institute @ nichole_kelly
Classic Content Tip: just because you can not mean you should. Acting with integrity is a competitive advantage. @ Nichole_kelly #CMWorldClick To TweetTim WasherPowerPoint Comedian / Emcee, Ridiculous Media @ timwasher
Suggestion for classic content: interview clients to get short, concrete advice from which other organizations can learn. This can be published via video, audio or a simple Q + A text. @timwasher #CMWorldClick To TweetEllie MirmanCMO, Crayon @ ellieeille
Suggestion for classic content: Several times I turn to blogs: it's a simple way to host a variety of content even when it evolves to serve different media, channels and strategies. @ellieeille #CMWorldClick To TweetPeter KrmpoticGroup Product Manager, Adobe @ peterkrmpotic
Classic content Tip: aim for quick iterations, allowing you to get information faster and create a self-regulating system. @peterkrmpotic #CMWorldClick To TweetTamsen WebsterFounder & CEO, Find the red thread @ tamadear
Classic Content Tip: Find the truth that makes it impossible to ignore a problem. @tamadear #CMWorldClick To TweetAmanda Todorovich Senior director – Creative content and services, Cleveland Clinic @ amandatodo
Tip for classic content: great content answers questions and solves problems for your customers. When you do it, regardless of platform or format, it works and generates effort every time. @amandatodo #CMWorldClick To TweetCourtney CoxManager, Digital Marketing – Children & # 39; s Health @ courtewakefield
Suggestion for classic content: regardless of how marketing changes, listening will always be the strength of a content marketer. @courtewakefield #CMWorldClick To TweetEli SchwartzDirector of organic products, SurveyMonkey @ 5le
Suggestion for classic content: the classification algorithm of non-English language of Google will always remain late with the progress made in the search in English. @ 5le #CMWorldClick To TweetJay AcunzoFounder, Unthinkable Media @ jayacunzo
Suggestion for classic content: prioritize resonance versus scope, and this last (and anything else you look for as a marketer) becomes much easier. To do this, look for a small number of people who react in style to your work. @jayacunzo #CMWorldClick To TweetCarla JohnsonPresident, Type A Communications @ carlajohnson
Classic content Tip: put your customer first. Creating content that delivers value for them will always align your time, talent and resources with what the best ROI offers. @carlajohnson #CMWorldClick To TweetHeather Pemberton LevyVice President, Content Marketing – Gartner @ heatherpemberton
Suggestion for classic content: always look in the rearview mirror to the traffic that leads to your content and continue along the way to the next content resource in the path of the buyer. @heatherpemberton #CMWorldClick To TweetZari VenhausDirector Corporate marketing communications, Eaton @ zvenhaus
Classic content Tip: nothing beats knowing your audience. Today there are many more ways to target – how it is evolving, but nothing can ever replace the understanding of what drives your customers. @zvenhaus #CMWorldClick To TweetAndy CrestodinaPrincipal – Strategic Director, Orbit Media @ crestodina
Classic content Tip: discover something useful … Try it … Try it … Then teach it. @crestodina #CMWorldClick To TweetAnn Handley Chief Content Manager, MarketingProfs @ annhandley
Classic Content Tip: Leaders are readers, as Harry S. Truman said. I add that even leaders are writers. If you want to improve the quality of your ideas and your thoughts … you have to write regularly. @annhandley #CMWorldClick To TweetMelanie Deziel Branding content consultant, Mdeziel Media @ mdeziel
Suggestion for classic content: when all else fails, ask what you can teach your audience. Educational content offers an evergreen value and demonstrates your experience to both customers and potential customers. @mdeziel #CMWorldClick To TweetMitch JoelPresident, Mirum @ mitchjoel
Classic content Tip: write down things that count. Write things that have depth. Nobody else is doing this (well) anymore. It's because they suck at writing (trust me;). @mitchjoel #CMWorldClick To TweetMichelle Park LazetteWriter, Federal Reserve Bank of Cleveland @ mp_lazette
Classic Content Tip: My chicken test is a set of 3 questions I use to check any idea of ​​content. Does the topic involve or interest our target audience? Is the idea timely? And the idea has a so-what? @mp_lazette #CMWorldClick To TweetPam DidnerAuthor, Global Content Marketing @ pamdidner
Classic content Tip: SEO! Investing time and resources in keyword research, analysis and content definition. If you want your content to be visible, align your content marketing with your SEO goals. @pamdidner #CMWorldClick To TweetDave CharestDirector Content Marketing, Constant Contact @ davecharest
Classical content Tip: stay focused on the foundations of human nature. Even if technology changes, the fundamentals that make us people do not. Understand how these fundamental principles apply to a new environment. @davecharest #CMWorldClick To TweetIan ClearyFounder, RazorSocial @ IanCleary
Classic content Tip: creating relationships. When you create a network of influential friends it's like having many pacs in a game and they're all on your side. @IanCleary #CMWorldClick To TweetLee OddenCEO, TopRank Marketing @ leeodden
Classic Content Tip: nothing devours Pac-Dots as content created in collaboration with highly credible experts. Influencers with active networks of interested audiences can demystify marketing mazes and open up endless opportunities! @leeodden #CMWorldClick To TweetVishal KhannaDirector of marketing and communication, HealthPrize Technologies @ bediscontent
Suggestion for classic content: read the job boards for the types of perspectives that are targeted to find out how their success is measured and then develop content that will enable them to succeed. @bediscontent #CMWorld Click for TweetJuntae DeLaneSr. Digital Brand Manager, University of Southern California @ juntaedelane
Classic Content Tip: You must be able to go where your audience is and talk to them in a language they can understand. Identify how and where they interact with content and incorporate this information into your strategy. @ juntaedelane … Click To TweetDoug KesslerCo-Founder and Creative Director, Velocity Partners @ dougkessler
Classic Content Tip: It's really hard to just fail by interviewing really clever people who know the subject. Do your homework, ask good questions and pull back. @dougkessler #CMWorldClick To TweetJoe PulizziFounder, Content Marketing Institute @ joepulizzi
Classic content Tip: email, email, email. Obtaining and keeping subscribers opt-in e-mail continues to be the key to successful content marketing. @joepulizzi #CMWorldClick To TweetJustin LevyPublic Speaker
@justinlevy
Classic Content Tip: the only proven tactic that I will always return even when marketing evolves is the need for a blog. @justinlevy #CMWorld Click To TweetHaidi Cohen Chief Content Manager, Effective Marketing Guide @ HeidiCohen
Tip for classic content: Like other forms of marketing, content marketing requires a documented strategy that binds your business goals to measurable results. @HeidiCohen #CMWorldClick To TweetChristopher PennFounder & Chief Innovator, Brain + Trust Insights @ cspenn
Classic content Tip: essential for any form of content is the centrality of the audience. Do it in a way that provides value, educates, entertains and engages your audience. @cspenn #CMWorld Click to TweetMathew SweezeyMain Insights Marketing, Salesforce @ msweezey
Classic content Tip: ask! Ask what they want, do not take for granted. Once you ..

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tim
Tim is a web developer. A Fellow at the Coinallot, a writer here and there on this and that and strangely, one of the global experts on internet marketing strategy, one of the rare earths. Tim have written for The Times, Gamedrix, Gamereveals, Express, Independent, City People, Wall Street Journal, My School Gist, Philadelphia Inquirer, Coinallot. He enjoys pie, as should all right thinking people. You can find him on Linkedin https://www.linkedin.com/in/fadipe-timothy-b248b3a7/?lipi=urn%3Ali%3Apage%3Ad_flagship3_notifications%3Bf3VN2ttxTRuqUhhqGHJ3hQ%3D%3D&licu=urn%3Ali%3Acontrol%3Ad_flagship3_notifications-nav.settings_view_profile

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Ready Player One: Top CMWorld Speakers Dish Go-To Classic Content Marketing Combos

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