Raven Tools is an all-in-one marketing tool designed to give you all the knowledge you need to stay one step ahead of the competition. We capture all your data in one location and allow you to integrate your campaigns with sites like Facebook, YouTube, Twitter, Google Analytics, Google Search Console and more. In addition, we facilitate measurements of your marketing strategy efforts with Majestic and Moz data.
A complete guide through the functions of the Raven tools
In this guide, I will analyze each site's functionality in small pieces so you can navigate the tool more efficiently. For those who do not use Raven Tools, this post will be a way to get an insight into the value that Raven Tools offers to marketing professionals.
Without further delay, let's start.
Search for keywords
Manage the content
White Label solution
Complete video overview
How to configure your DASHBOARD marketing
The Dashboard gives you an immediate view of the aspects of your campaign that are most important to you and, since it is customizable, you can add as much data as you want.
As you can see on the screen, the top left buttons let you customize the dashboard's appearance with all the data sets you need to view.
When you click "Add more metrics" you will be given the following selection:
I will analyze these integrations and tools in a different section, but some of these data sources (Google Analytics, AdWords, Twitter, etc.) speak for themselves. The important thing to know is that we have easy-to-use data sources that can be customized and distilled in whatever form you choose, with an easy-to-use export and email tool that allows your team and your customers to see important campaign metrics.
How to easily generate beautiful marketing reports (WYSIWYG)
When you click Reports, you'll see a drop-down list of two choices. Click WYSIWYG (what you see is what you get) to start creating your marketing reports based on the additions of your Raven data. You will notice that this section looks exactly like the dashboard. In the report, you will be able to choose the metrics for the report and then choose whether you want the report to automatically generate each "x" amount of days or if you want a unique report.
Select "New Report" at the top right to start creating a report in this campaign.
If you need inspiration to view your data, feel free to use one of our model-based reports.
WYSIWYG Reports is a highly customizable reporting tool that allows you to create HTML and PDF reports using any data integrated with Raven Tools and, above all, you can label everything in white.
The customer will not know that it took 5 minutes instead of 4 hours. If you want to delete certain KPIs, delete them from the widget with two clicks. Neat right?
Finally, you can set up a recurring e-mail that automatically sends these reports.
"I was used to signing up for Raven but I decided not to offer any more SEO related services and I wanted to cut costs, so I deleted our Raven account Signed for another very cheap tool just to get some reports and that was pretty useless.
I finally decided that the Raven reports were really useful, the customers loved them and gave me high-level monitoring for a variety of things even though I'm not focusing specifically on SEO. Having customer relationships is one of the most useful things for me personally. Since the last one undersigned seems that Raven has made some very interesting improvements. "- Carol Rivera
Do you still wish to have more data integrations? Do you need specific customer reports? We have a data import tool that you have covered. Our goal is to aggregate all your data so you can always provide your client with what they need for their campaigns.
How to improve your off-page and in-page with the search tools SEO
This section is like a x-ray vision for your website, your client's site. You can even use this tool to spy a competitor as an added value in a field for a potential customer. We subdivide this menu into three sections:
Google Analytics is a dedicated tool for presenting Analytics data. You can view Analytics data in all menu options, but the Summary section is designed to contain extremely relevant information in an ordered menu.
SEO Metrics is a simple and fast way to bring out the most important organic SEO data such as:
Sessions, Page views, Pages viewed per session, New sessions and Bounce rate, all of which are generated by linking your Analytics account. Once Google Analytics is connected, you can easily create a report with a program to send in any format you want.
Take on your on-page SEO problems with Site Auditor Studio
The next one is Site Auditor. This tool is incredibly important for SEO campaigns as it provides a site diagnosis and covers a list of areas with growth opportunities.
Types of data from Site Auditor
Visibility issues: redirects, Robots.txt, malware, page server errors
Meta Problems: duplicate page titles, meta descriptions, missing analyzes, title length problems
Content issues: duplicate content, insufficient word count problems
Connection problems: Ext. Links problems and internal links such as broken links, ALT text problems, or rel = "nofollow"
Image problems: Alt, broken or title text problems
Semantic problems: schema and header problems
Share errors and verify errors with Site Auditor Studio
In February, we included a new on-page SEO tool to go even further with the site auditing process. In Site Auditor Studio, you have another way of seeing your verification. Here are some reasons why you may want to use our Site Auditor Studio auditor instead of the traditional control tool:
List problems based on severity.
Scheduled scanning and you can exclude specific scan paths
Correct errors, hide errors and download CSV
Reporting errors in real time so you can correct yourself while scanning
Shareable scan reports that list errors instead of # of errors
You can share error subsections to send to developers or teams to solve specific problems
Mark your errors as fixed instead of waiting for a new scan
This allows you to use the auditor as a "to-do list"
Provide a score of 100 to evaluate the optimization of your sites at the moment
Site Auditor is perfect for monitoring potential customers and your campaigns. WYSIWYG reports allow the integration of a site reviewer to view the report by adding Site Audit as a widget.
As always, you can schedule reports and you can schedule your crawls. This tool is incredibly powerful from the diagnostic point of view of the site.
For a more detailed description of Site Auditor Studio, go to our blog post discussing in detail.
How to use the Raven LINK BUILDING tools to acquire authority
Every effective SEO campaign requires the creation of links, so we have a tool that simplifies the tracking of your link and a link that builds the CRM (which I will discuss at the end of the guide). This section has 4 subsections that work together for your link building goal.
Store the detailed data on the links you want, in addition to the links you have, with all the information necessary for follow-up, referencing and reporting. You can automatically monitor the status and quality of the connection. Easily add links from CRM, social and search integrations.
Link manager allows you to manage your workflow, metrics and progress in one place. Link Manager also allows you to easily find link opportunities in Backlink Explorer.
Use Backlink Explorer to identify link creation opportunities in the backlinks of various pages of competitors that rank for your target keyword. We extract authority metrics and backlink data from Majestic.
The next item is Site Finder, which first lets you search for the best competitors for a keyword. Simply type in the keyword or keyword in the search bar. Then we run a Backlink Explorer report on each of these domains and give you a MASS list of connection opportunities to explore.
The Website Directory is an excellent tool that aggregates data relating to sites saved in Link Manager and Competitor Manager. The Website Directory is a place where there are active links from multiple profiles that allow you to take advantage of existing site links and site relationships for other customers you manage.
In short, the Link Manager makes it easy for link builders to keep track of their efforts. Raven monitors link changes during the capture of active link screens and the tool alerts you when a link changes.
Using Raven's COMPETITOR RESEARCH tool to beat the competition
SEO requires us to keep track of the competition at all times. The saying keeps your friends close and the nearest enemies is true with SEO. Within the competition search bar, a submenu is displayed:
Site performance, competition manager and central domain search.
You will be able to monitor your competitors in a single dashboard for the following metrics:
External backlinks (by Moz and Majestic)
Citation Flow (Majestic)
Trust Flow (Moz)
Domain Authority (Moz)
Upload time (Site Auditor)
Page speed (Google)
Preparation (Site Auditor)
Domain registration (Site Auditor)
Social integration (Site Auditor)
I like Twitter
Feel free to disable the display of these metrics in the competition search panel by clicking on the small gear that appears at the top right.
Head of competition
The competition manager is the place to store and monitor broad data on competitive websites. Add any domain to see the Raven and Moz quality scores, as well as indexed pages and Majestic backlink data. Competition data can be stored and analyzed.
Add competitors to automatically monitor SEO and site performance metrics.
Store and search for competitors easily
See the data on the domain and the link at a glance
Push competitors to Research Central or Site Performance for more in-depth analysis
To start watching your competitors, click Add competitors at the top right and enter the URL. In the screen above, you will notice that one of the sites has no information. You can wait briefly to populate the information.
How to use RESEARCH CENTRAL to get metrics and insights into valuable keywords
The Search Center tool uses data from key sources for a one-stop domain and a central keyword dashboard. You can view quality, keywords, pages, backlinks and many other statistics in one place.
Research Central incorporates data from leading online marketing authorities such as Google, Moz, IBM Watson and Majestic so you can learn more about keyword data to discover SEO and PPC campaign opportunities.
With this tool you can determine the quality of any website from the metrics that interest you.
Online marketers need to focus on quality more than ever before.
Find out if a website has quality scores that indicate that it is reliable or to be avoided at all costs. Because quality factors can be subjective, you can select and emphasize the metrics that interest you.
Search for keywords
Keyword searches segment data differently from the Domain Search tab, but it works the same way as the domain search bar. Identify competitors for a keyword in a dashboard. Instantly get keyword ideas and search volume provided by the Google Adwords API.
Raven's Keyword Manager is another tool at Keyword Research. Keyword Manager is the place where users can upload, organize and archive key words important to your link building and PPC campaigns.
There is no limit to the number of keywords that can be archived, which are organized by tags and filters.
In addition to the saved keywords, Keyword Manager also displays Google AdWords search volumes and advertiser competition for each keyword, as well as the amount of active and required links stored in the Link Manager that include a particular keyword in their anchor text .
If you have authorized Google Search Console, Keyword Manager will display the average Rank data from that tool.
Leave the spreadsheet for a collaborative keyword search tool
Use Keyword Manager to archive and collaborate on all keywords used by your team for a specific campaign. You can upload keywords from multiple CSV files or submit keywords with a couple of clicks from other Raven tools, such as Research Central and Search Analytics.
Quickly review high-level keyword metrics
At a glance, you can view high-level data from Google Analytics, AdWords and Search Console for any keyword. See how many active links use that keyword as anchor text and how many you have requested. Switch quickly from one view to the other.
Stay focused on the tags.
Organize your keywords with tags. For example, you can create tags to identify brand terms or group related keywords. Then filter data on keywords in other Raven tools and create more specific reports with tags.
You can add new keywords directly via Raven, entered individually or collectively via CSV imports. This data can then be filtered, exported to CSV or reported with PDF.
Using Raven Tools to consolidate SOCIAL MEDIA information
The social media dashboard allows you to view Twitter, Facebook, YouTube and LinkedIn within the Raven Tools platform. Not only is this a good way to aggregate social mentions and chronology, but it is a much less distracting way to interact with social media.
Social metrics are also available in Raven Tools. Easily track mentions, connections and reference traffic. Social media can also be integrated into control panel reports that can be downloaded from HTML or PDF and can be emailed on a schedule or as needed.
Overview on social videos
How to use Raven Tools CAMPAIGN AD function to optimize your campaign
Easily track your Google AdWords campaigns, Facebook Ads or Bing Ads all within the Raven Tools platform. The AdWords metrics are divided into eight sections: Summary, Performance, Schedule, Top Performer, Video Ads, Geo, Statistics, Shopping, and Dynamic Search Ads.
A high-level data set for the entire account. You'll see information about impressions, costs, clicks, and date ranges.
Raven Tools advertising campaign
Keep track of how your ads are shown on different networks and on different devices. You'll also be able to track ad performance in different ad slots so you can tailor ads with precision metrics. The Schedule section in AdWords narrows your attention to show how many clicks or conversions have been targeted to your ads every day of the week and every hour of the day. This data can be further restricted by choosing a specific campaign to view the charts, rather than displaying data for the entire AdWords account. This data is useful for optimizing your campaigns to avoid paying for unprofitable times of the day or days of the week.
The best artists
Top artists show specific performance metrics for ad groups, keywords, and ads in a given campaign. Each Top Performer subsection shows all ad groups, keywords, or ads in a campaign, with each metric that is sortable. By default, these entries are sorted by the total number of impressions, but can be used with a different metric and further reduced by choosing a particular campaign from which to extract data.
The AdWords geographic section breaks down the campaign metrics based on the geographic location of people who have been served your ad. Initially, this section displays data by country, but you can view specific regions by clicking on a country with data (colored on the map) or by choosing the name of a country in the table below the map.
The AdWords Insights section presents three tools related to the performance of keywords and specific ads.
Google Shopping campaigns have replaced Product Listing Ads (PLAs) as a way to advertise products on Google. This section lists all the products you are offering, along with impressions, clicks and conversion data, as well as many other related metrics.
Dynamic search ads
The final section of AdWords, Dynamic Search Ads, will only appear if your campaign includes at least one dynamic search ad. This can not be created in Raven, but can be created in AdWords itself. Dynamic search ads will appear based on the content of your website, automatically displaying ads to users who may be more interested in your product or service.
Use the CONTENT MANAGEMENT tool to create better SEO friendly content
The Manage Content section helps you create and optimize content for a campaign website. When creating content it is important to understand the quality of your content, which is why Raven has integrated with Scribe to provide a Scribe site score, a document score and a readability score.
Scribe analyzes the structure of the post with a keyword analysis based on the keywords you have chosen.
Create your own content, write the meta description, preview the SERP, add tags and select your keywords, all on the Manage Content page.
Once the content has been classified, you can use WordPress integration on Raven. If you have ..